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Nick: DeK
Oggetto: re:Fanta e nazismo
Data: 16/7/2005 8.15.38
Visite: 15
Primo link fornito da Google con "fanta germany world war"
http://slate.msn.com/?id=2068277
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A more complete version of Fanta's story is told in the book For God, Country, and Coca-Cola, by Mark Pendergrast. The Fanta brand's roots are actually in Germany. Coca-Cola has been bottled in that country since 1929. In the late '30s, the realities of war and the unpopularity of foreign-owned firms in Nazi Germany made it difficult for Coca-Cola's German affiliate, Coca-Cola GmbH (in which Coke held majority ownership), to get ingredients, maintain bottling plants, or even communicate with the parent company. So the head of Coca-Cola GmbH decided to launch a new soft drink, "relying on available ingredients—often the leavings from other food industries," Pendergrast writes. A salesman suggested a name based on the German word fantasie—Fanta. It was advertised as "a product of Coca-Cola GmbH," and Pendergrast says the firm "continued bottling Fanta … even at the height of the bombing." When the war ended, a telegraph was received at Coke's Atlanta headquarters: "Coca-Cola GmbH still functioning. Send auditors." There wasn't much need for Fanta once Coke bottling got back into full swing after the war, but the trademark was later resurrected, and Fanta Orange reborn, in 1955 in Italy.
...A Saint Tropez! [cit]
